Hurried for a year, wonderful moments. Shell 's research and development of motorcycle oil has a history of 100 years, and it also has top-level level in the sport of motorcycles. As the only designated oil for the Ducati World Championships, what are the wonderful moments that Shell Prince Edward has brought us in 2014? Let's take a look.

I. SAATC Shell Prince Edward Asia Genius Youth Cup:

SAATC Shell Prince Edward Asia Genius Youth Cup

On June 13th, 2014, at the Zhuhai Station of the Prince Edward Talented Youth Cup, a group of young drivers performed final adjustments to the car before the game. The Shell AdvanceAsia Talent Cup is the regional event of the MotoGP World Championship of motorcycle racing. It aims to give young Asian drivers the opportunity to enter the international motorcycle competition stage.

Second, China Motorcycle Club Development Forum:

China Motorcycle Club Development Forum

On June 14, 2014, Gu Jiatai, global brand manager of Shell Prince Edward, discussed the status of Chinese motorcycle culture in the forum. Under the background of a growing motorcycle culture in China and an increasingly strong motor club culture, Shell Prince Edward initiated the “China Motorcycle Club Development Forum”, which was held in conjunction with the Asian Talent Cup competition and brought together industry leaders to explore Chinese motorcycles. The future development of the industry.

Third, CRRC China Road Motorcycle Championships Beijing finals:

CRRC China Road Motorcycle Championship Beijing Final

On October 19, 2014, Chen Yuanhang, Chen Pengyuan and Zhou Shengjunjie celebrated on the podium at the CRRC Beijing Railway Station. In 2014, the CRRC race passed a fierce competition in five stations including Sanshui, Fuyang, Linyi, Chengdu, and Beijing. In the fiercest competition "Modified 150cc Team", the Prince of Juvenile team assisted by Prince Edward Prince not only swept the top three of this race, but also defended the championship again and won the fourth consecutive championship of CRRC2011-2014.

Fourth, the ring tower rally "star team":

Ring Rally "Star Team"

At 2 pm on May 20th, 2014, the “Star Team” of the Central Rally Team took a photo in Urumqi. In addition to the "Hong Chen Team" riders Zhao Hongyi, Zhang Min, and the red star Li Chenwai, more well-known singer Ren Xianqi and actor Huang Jue joined. This "TV song car" quagmire of four teams in the domestic game history No precedent. 4TUltra became the only designated oil for the team's entry. Shell Prince Edward became a solid backing for the "Star Team" ring tower.

Five, peaceful mine off-road race:

Tranquility motocross

On September 26, 2014, a rider was crossing the muddy track. The "2014 Car Dealership in the World" was ceremonially sponsored by Shell Prince Edward. It was held in Dahei-an, Ningba Street. There were several professional teams from all over the country. More than one hundred professional motorcycle riders participated in this event. Zzegger's Extreme Challenge came together to present an exceptionally difficult and exciting event. They also experienced the superior quality of the world's top motorcycle lubricant brand Shell Prince Edward Lubricants.

Sixth, Shangri-La riding trip:

Shangri-La Riding Tour

On September 5th, 2014, the “Blue Legend of Elegance” Shangri-La cycling event opened with crowds of “Knights” ready to go. It is understood that this riding activity is about 200 kilometers, starting from the Lijun Hotel, through the Yangtze River First Bay and Tiger Leaping Gorge, and finally arrived at the Shangri-La Zandeli Hotel. In this motorcycle enthusiast's event, more than a hundred knights in Shangri-La to enjoy this paradise on earth, enjoy the joy of driving the Shell Prince Edward U energy synthetic motor oil experience.

7. Xiangtan Motocross Festival:

Xiangtan Motocross Festival

At the Xiangtan Motocross Festival, the event volunteers wiped away mud from the helmet. It is understood that Shell Ede Prince Mobility, Hunan Xiangtan Ziwei Trading Company co-operate to organize this off-road racing festival event, attracting more than 100 players to participate. When talking about this activity, Zhao Bing, Senior Market Manager of Shell United (Beijing) Petrochemical Co., Ltd., stated in particular: “The folk motorcycle race is the most direct and effective way to promote motor culture and it can give birth to a good motorcycle culture atmosphere. Shell Prince Edward is willing to use his own brand influence and excellent products to promote and implement the event.”

8. Shell Unified Dealer Conference:

Shell Unified Dealer Conference

On July 3, the Shell Unified 2014 Dealer Conference with the theme of “Unifying the World” was grandly opened in Ningbo. Shell unified unified motor oil products synthetic motor three-wheel motorcycle oil and shell Prince Edward AX2, AX3, AX5, AX7 and U energy full synthetic oil new shock. In response to China's three-wheeled motorcycles and high-end two-wheel drive oil market, Shell unified its “two fists” attack against the 2014 motor oil market, and two excellent products further consolidated its leading position in the industry.

Nine, the media drive the alliance:

Media Control Alliance

On September 20, 2014, the second Media Motor Alliance driver training was held at the test drive site of Shengdao Bo Yue in Beijing. With the strong support of Shell Prince Edward, the event invited Tan Wei, a police trainer, Red Dragon King Hongzhi KTM Star Team driver Zhao Hongyi, and BMW International Certified Trainer Lv Fei as trainers, and nearly 40 cars. Media reporters conducted training on car control skills. Relevant person in charge of the training activities said: “This training is taking place during the 'Beijing Motorcycle Traffic Management' period. The safety control training of the media people aims to show to the public that the motorcycle is not only a convenient means of transport, but also a kind of Emerging lifestyles are becoming an indispensable part of social life and traffic participation. It is the responsibility of media motorcyclists that cannot be shirked by establishing a new style of civilized driving and law-abiding cycling."

As an internationally renowned brand of motorcycle lubricants, Shell Prince Edward actively participates in various events at home and abroad to promote the development of motorcycle culture, aiming to serve consumers in a quality that can withstand challenges in the arena. In China, Shell Prince Edward is active in various motorcycle races throughout the country, continues to support the development of private motorcycle activities, and provides a valuable opportunity for the domestic motor renewal force to enter the international stage. The image of “Motorcycle Cultural Promotion Ambassador” Deeply rooted