According to "Nihon Keizai Shimbun" reported on February 12, the US survey company IHS statistics show that the global new car sales in 2015 is expected to increase by 2.4% from 2014 to 88.6 million. Global new car sales fell sharply after the Lehman crisis in 2008 and have continued to recover since then, but the growth rate will slow down due to the economic slowdown in China and Southeast Asia. It is expected that Europe will also be weak due to the deterioration of the Russian economy. Dependence on North American sales growth will continue.
From the perspective of various regions, China is expected to grow by 7% to 25.2 million. After 2014, the sales of multi-purpose sports vehicles (SUVs) will continue to grow, and the proportion of all models is expected to increase by 2 percentage points to 28%. Affected by the high price of high-end cars, the price of high-end cars is also on a downward trend, and sales in this area are expected to increase. In Europe, the expected decline in crude oil prices will be offset by the slowdown in the Russian economy. Russia's new car sales will be reduced by 27% to 1.8 million, and Western Europe will only grow by 3%.
What is worth looking forward to is the North American market. The recovery in consumer awareness and the fall in crude oil prices are positive. It is expected that sales in 2015 will increase by 2.5% to 20 million units and continue to perform strongly.