Abstract: Due to the spontaneous formation of the fastener industry in China, China has become a major country in the fastener industry worldwide. From production to export sales, China is making progress step by step. However, due to the spontaneous formation of the fastener industry in China, it must have its own unique characteristics, namely: small scale, large quantities, and low cost categories. Therefore, the development of fastener companies must grasp the opportunities for development.

1. The trend of Internet development and innovative marketing model. In recent years, the fastener industry in China has been constantly optimized and developed, but traditional sales channels can hardly break the deadlock in the foreign capital monopoly market, thereby limiting its development. In 2012, the development of China's sub-commerce was in a period of rapid development, and fasteners were traditionally used as a tradition. The industry must be well-connected with the new economy, new technologies and the Internet. At present, most companies implement new channels for online transactions through e-commerce channels, and seek to embark on the development model of “small e-commerce professional companies”.

2. Accelerate product structure adjustment and vigorously develop high-performance, high-intensity, high-value-added products. Luo Baihui, the secretary-general of the International Model Association, stated that after the development in 2011, China has achieved remarkable results in the aviation and automobile industries, becoming a big country in construction machinery, and the country’s construction machinery industry has become more and more important in the country’s discourse. Recognizing that it is necessary to closely rely on the opportunities for the revitalization and development of automobiles, new energy, high-speed rail, aerospace, and IT industries, products must shift from low-intensity to high-strength specifications, from ordinary standard parts to non-standard shaped parts, and from low added value to high prices. The importance of the transfer of additional value, so as to have the right to speak in the market, occupy more market share.

3, comply with harmony, based on environmental protection. At present, many domestic enterprises are developing high-tech, low-energy, and low-pollution products by advocating scientific and technological progress and technological innovation. This not only effectively increases the technological content and added value of products, but also caters to the sustainable development of the country. need. Therefore, the fastener industry must strengthen cooperation with iron and steel companies, continuously develop new steel grades, vigorously promote energy-saving annealing-free and non-refining new steel grades, new technologies and new processes, improve the processing level of raw materials for cold heading, and reduce energy consumption. Pai, take the green road.

4, based on the domestic market, open up new markets for export. With frequent trade frictions, fastener companies must have sufficient understanding and have a single export risk. Enterprises should base themselves on the domestic sales market and move toward internalization. On the other hand, we must also see the entire world economy slow down. The export situation is even more severe. For this, Luo Baihui suggests that enterprises should pay attention to the adjustment of export regions and tap more potential markets such as South America, North America, Asia, and Southeast Asia.

5. Replace new production equipment and introduce advanced technologies. In order to meet the market demand, many companies began to attach importance to the introduction of advanced equipment, such as the 40 million standard equipment to replace the new equipment, Feida greatly increased production efficiency and enhance the ability of enterprises to take orders; Shanghai Shangbiao Automobile Fastener Co., Ltd. took the lead in using The finite element analysis technology developed by German CPM company has optimized the quality of the product and increased the production efficiency by 100%. With the replacement of new production equipment and the introduction of advanced technologies, the production efficiency of enterprises has been greatly improved. On the other hand, companies have also eased the pressure of rising labor costs.

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